Gucci's next show cruise 2025 by the Kering group company, which will take place on May 13 in London, will be a tribute to the brand. The metropolis is inextricably linked to the Florentine brand's heritage, which began in London in 1897, when the young Guccio Gucci worked as a porter and lift boy at the city's Savoy hotel. Carrying the guests' bags allowed him to get up close and personal with the preferences and lifestyles of the worldwide elite, adopting new ideas and more cosmopolitan cultural interests. Determined to make his name synonymous with the craft of luggage, he went to Florence in 1921 and established a leather goods company, which was followed by the founding of the first Gucci store on Via della Vigna Nuova. The event, the location of which has yet to be revealed, will provide new possibilities to explore the city's vital role in shaping the brand's narrative as an emblem of Italian craftsmanship.
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