From now on, the postman will be able to bring not just mail and parcels to Italian homes, but also meat, cheese, fruit and vegetables, and fresh pet food. All at the desired moment. The achievement of this goal will be facilitated by Mlk Fresh, a joint venture established between Mazzocco srl, an Italtrans group company specializing in refrigerated transport, and the Poste Italiane subsidiary Mlk Deliveries. Mazzocco's logistical assets are paired with Poste's cutting-edge technology for personalized delivery solutions, enabling the Italian food and wine e-commerce business, which has seen the volume and value of online sales triple in the previous four years. PosteGoFresh, which was officially launched yesterday, is now operational in 24 provinces of Italy and has 80 enterprises in its catalog from which customers can purchase. Poste's goal is to cover 80% of the national territory with the service. Additionally, Mazzocco's cold chain does not place boundaries on travel or delivery times.
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