Via Manzoni, Milan's luxury shopping artery between Piazza della Scala and Piazza Cavour, has been the focus of a significant commercial makeover for some years. Fashion brands like Marcelo Burlon, Kenzo, Bikkembergs, Drumohr, and Elena Mirò have closed their stores, while Fendi Casa, Boffi & De Padova, Meridiani, and laCividina have opened in the last two years, joining the consolidated Poltrona Frau and LG Signature Kitchen Suite. Talenti and Davide Groppi are also on the calendar. In short, fashion has made way for design. According to the specialized magazine Pambianco News, the launch of Fendi Casa in Via Manzoni in 2022, with an exhibition space of more than 700 square meters divided into two levels, was the driving factor, gradually leading to the redesign of the public areas. Antique retailers have also established a significant presence. Antiques are no longer just about collecting or looking for'safe haven' assets; instead, ancient things ranging from oriental rugs to excellent pieces of furniture now fit in with modern and designed furniture. It is not a surprise that enterprises working in this field wish to establish in this location, especially now.
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