On February 18, 2024, the new “Ferrari One of a Kind” exhibition at the Museo Enzo Ferrari in Modena was officially inaugurated. In line with tradition, the exhibition opened its doors to the public on February 18, in celebration of Enzo Ferrari’s birthday, and will run until 17 February 2025. The display celebrates the craftsmanship behind each unique masterpiece of the Ferrari factory thanks to the exclusive personalisation programme offered by the company’s three Tailor Made centers in Maranello, New York and Shanghai. Now open to the public, the exhibition reveals the exclusivity of these one-of-a-kind cars, each expressing the personality, taste and desires of individual Ferrari owners. Right from the first production road cars, Ferrari’s pioneering approach enabled clients to specify colors, materials, fit and finish to create cars custom made to their tastes. An approach that remains true to this day, with the company offering a wide range of personalisation programmes such as the Atelier service, which gives clients the opportunity to choose from a wide range of options, while the Tailor Made programme gives the client innovative materials and highly individual solutions. Finally, there are the bespoke special builds, which elevate the concept of personalisation to new heights, creating true one-offs in every detail. Many private one-off cars are on display: from Ferrari 812 Competizione Tailor Made, the first in a limited edition special series of just 999 examples, auctioned at a Ferrari benefit gala in New York on 17 October 2023, to Ferrari 166 MM, beautifully crafted to reflect the taste of its owner, Gianni Agnelli and whose unusual dual-tone blue and green paintwork recalls the family’s connections with the Italian royal house, Casa Savoia, to Ferrari Monza SP1, first example of the Icona limited-edition special series, and Ferrari Daytona SP3 Carbon Look, whose natural-finish ruby red transitional carbon-fiber pays homage to the sports-prototypes that made motorsport history. The Ferrari Museums’ popularity with Prancing Horse fans and tifosi continues to grow exponentially. 2023 was an all-time record year for the Modena and Maranello Museums, with over 740,000 annual visitors.
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