"Soccer has to be free for everyone. If you want to recover your audience, you have to go on live TV for free, and you as an entrepreneur have to be the one who can gather a giant publicity. And it also matters how you show soccer. Not only in the stadiums, which in Italy are dilapidated and not comfortable for the public. I am also talking about TV: it is intolerable that in Formula 1 the images almost make me believe I am in the driver's seat and in soccer it is not like that". These are the words of Napoli President Aurelio De Laurentiis speaking at the "Business of Football Summit”, an event sponsored by the Financial Times, held yesterday in London. "I always say that the example of how to broadcast a game is the World Cup final between Argentina and France," De Laurentiis continued, "But soccer has also gotten old as a game: you should sit at a table and reflect, but ours is a big circus in which you can't stop and think and therefore you can't rebel”.
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