Vinitaly, the prestigious international exhibition dedicated to the world of wine held annually at Verona Fiere, has decided to focus decisively on the United States, giving birth to a new wine fair, a sector in which no international operator has yet established itself on that market. Following a "test" event held in Chicago last year, Vinitaly USA will make its debut in this city next autumn (when to be determined), in partnership with a local partner. With respect to Asia, the organization's objectives include enhancing the current trade exhibition in Shenzhen and coordinating events in countries such as Korea and Japan. Internationalization additionally entails enhancing the appeal of Italian exhibitions to foreign operators; this dedication is reflected in the numerous promotional roadshows that will be held in New York and Houston through March 7.
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