The fashion system produces a turnover of about 26 billion euros in Lombardy alone, driving the region's economy and attracting tourists from all over the world. 78% of the spending of tourists from outside Europe is concentrated on fashion and clothing. The data comes from Global Blue, a player specializing in tax-free shopping, together with surveys carried out by the regional observatory of the Department of Tourism and Fashion. Fashion, in addition to driving the economy, has also become a driving force for tourism. Shopping is one of the favorite activities of travelers visiting Lombardy, This region is the first for tax-free consumption, with an average receipt of 1,112 euros, with Milan the first regional capital and an average receipt of 1,353 euros. If the United States (16%), Gulf countries (13%) and China (12%) stand out in third place on the podium of the most represented countries among foreign consumers in Lombardy, it is precisely visitors to the latter who buy quantitatively the most, scoring an average receipt that has reached 1,900 euros, exceeding the 1,000 spent on average by other non-European tourists.
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