Piracy continues to have a considerable impact on publishing, reducing publishers' sales by 705 million euros per year, accounting for more than a quarter of the whole market value (28% excluding school publishing and export). The expected number of pirate activities per year is 108.4 million, or about 300 thousand per day, an 8% decrease from 2021. The third examination of piracy in the book world by the research institute Ipsos for the Italian Publishers Association, following the first two evaluations in 2021 and 2019, again highlights a lack of public awareness of the seriousness of piracy and its potential implications. In 2023, the percentage of people who are informed of the illegality of piracy are 79% (84% in 2019). 70% of those polled believed they were unlikely to be caught and penalized, up four percentage points from 2019.
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