The acquisition of Trussardi by the Piedmont-based Miroglio group has gone through. The historic greyhound brand, which has been on the brink of bankruptcy for a year, is thus saved. With this strategic investment, the Piedmontese group to which the Miroglio Fashion, Fiorella Rubino, Motivi and Elena Mirò brands belong enters the premium end of the market. "The transaction was born six months ago, when the possibility emerged that shareholders might divest Trussardi," explained Miroglio CEO Alberto Racca. "The value of the acquisition is about 35 million euros, and includes the full purchase of the brand, the current network of 15 stores, the archive, and licensing rights. It is a cash free and debt free price, so no cash and no debt. What we pay will mainly go to satisfy creditors”. Trussardi will then be sold by the QuattroR fund to join the Miroglio group as an independent brand, keeping its headquarters in the city of Milan. Palazzo Trussardi in Piazza della Scala is excluded from the sale and remains the property of the Trussardi family.
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