Roberto Cavalli aims for 500 million euros in sales within the next 3 years and shows interest in a hitherto unexplored segment: golf. "Very few are looking at that context, but the world of golf clubs, of savoir vivre is very much akin to Cavalli, and can be an interesting brand extension," says Sergio Azzolari, CEO of the historic fashion house owned by the founder of Dubai-based Damac Properties, Hussain Sajwani, "We have grown very well in the full price channels, while we strongly wanted to halve the whole off-price sphere, a strategic decision," Azzolari says. The label has 12 direct stores and aims to break even operationally by 2024. To achieve its goals, "we are always focusing on the United States, a market where we have a very strong historical legacy and surprisingly a crazy natural following. We are exploring new markets, we have taken over a business in Bahrain and are doing the same with Saudi Arabia. We're also looking to revamp through new openings in the European sunbelt, from Cannes to St. Tropez, where we're adding weight, and we're looking at Ibiza".
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