Ovs, a historic Veneto-based firm that leads the Italian apparel market, aims to double its turnover, which is presently more than 1 billion. The huge OVS "container" includes the brands Piombo, OVS Kids, Upim, Blukids, Stefanel, and Croff. A large customer. "And we are opening up to increasingly demanding customers who want us to increase quality, asking for linen, cashmere, and viscose", says Stefano Beraldo, CEO of Ovs. "We are seeing good market momentum for our brand, which draws new clients, owing mostly to the work of Massimo Piombo, who is developing one more option than before. Customers arrive and spend more, with an average receipt of 60 euros vs 40 in the past. They purchase a greater quantity of lead, which develops into a brand: previously, it was a rare talent that was unknown to the majority of our population. However, through targeted promotion, a framework has been established so that those who enter Ovs now encounter a variety of brands". OVS is preparing to launch new stores in New York, Paris, and Madrid. Leather items, beads, straw, and embroidery are produced in India; padded outerwear is manufactured in China; and cottons are produced in Turkey and Pakistan. "Certain things are better done in certain places and if you want to stay in certain prices at an acceptable quality", says the company's chief executive officer.
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