Tuscany has been recognized as the preferred location for foreigners who marry in Italy. In fact, the highest number of weddings were celebrated in 2023, compared to other regions: 2600 international weddings, 12.5% more than in 2022, for a turnover that increased by 29.5%, reaching nearly 170 million euros, for an average expenditure of 65 thousand euros, or 15.3% more than in 2022. The figures come from an update of the Destination Weddings in Tuscany Observatory conducted by the Centro Studi Turistici per Toscana Promozione Turistica, and they confirm the success of the three-year call with which Tuscany for Weddings, a division of Destination Florence Convention & Visitors Bureau, promoted the wedding offer in Tuscany on behalf of the regional organization.
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