The objectives for the high-end footwear brand Christian Louboutin were delineated in the letter to shareholders by Exor, the holding company owned by the Agnelli family. The goal is to generate €1 billion in revenue, but this amount has not been established. The company, according to the company's website, "is committed to achieving a solid financial performance while continuing to innovate its products and maintain its positioning". Exor invested €541 million in Loboutin three years ago as a minority shareholder. That's 24%. Currently, there are significant promotional investments. Taylor Swift, for example, is wearing Christian Louboutin shoes on her current tour.
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