"Passion is a different thing. The America's Cup is a game that requires continuous doggedness to achieve the goal, which is to win the cup". This is how Patrizio Bertelli, Prada Group's number one and Luna Rossa's first shareholder, comments on the newly launched hull. "A passionate doggedness," Marco Tronchetti Provera, the executive vice president of Pirelli, which is the main sponsor, echoes him. "This boat has had a two-year gestation and has 130 parents - a long and important job," says skipper Max Sirena before the launch, greeted by a salvo of stadium trumpets. In the history of the America's Cup, the fastest has almost always won, so hull design and construction plays a crucial role in success. "I christen you Luna Rossa," exclaims Miuccia Prada in orange coat before breaking the ordinance magnum and unveiling the new boat that will compete in the 37th edition in September and October in Barcelona. The gray livery of the new Ac75 (his son Lorenzo is said to have chosen it) is reminiscent of that of the 1999/2000 "silver bullet" in Auckland, when the Italian challenger won the first Louis Vuitton Cup, 25 years ago. "We like gray," says Patrizio Bertelli. And he anticipates, "The sails will also be gray. We leave them like that, with the natural color of carbon, so we won't apply the black film". A confirmation of the ability to set trends in the racing world as well as in the fashion world. "They have them black, but I am convinced that when they see ours they will come after us”.
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