High-quality materials, iconic features, and high-quality design are the aspects that overseas consumers value most about the "Made in Italy" brand. This is the conclusion of the survey "The value of Mde in Italy in the world" conducted by Unioncamere in collaboration with Assocamerestero and the network of Italian Chambers of Commerce abroad, which was presented today at the conference "Italy: a value in the world", which saw personalities from the political, institutional, and economic worlds confront each other on the characteristics that distinguish our country abroad. By taking into account only the companies operating in the leading sectors of Made in Italy (clothing, automotive, food, and furniture), they employ a total of 2.1 million people, generate 454 billion euros in turnover, 105.5 billion in value added, and 193.4 billion in exports out of a total of 420 billion from all sectors related to Made in Italy. Over a third are thought to be associated with the classic "Made in Italy" brand, which refers to the collection of attributes that customers connect with an Italian product, including quality, design, and material quality. The poll drew 3,000 participants, including Italian enterprises registered with the CCIE network and their representatives, Italian exporting companies, distributors, and suppliers of Italian goods. Five focus groups were arranged with the Italian Chambers of Commerce in Johannesburg, London, New York, São Paulo, and Tokyo.
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