Fashion e-commerce will continue to run in Italy. And at least for the next five years, it will do so at a double-digit rate. FTI Consulting predicts that the tricolor online fashion market will increase from 16.48 billion euros in 2023 to 36.31 billion in 2029, with an expected average annual growth rate of 14.06%. After the slight contraction in the 2021-2023 period, largely attributed to a market correction following the unprecedented digital shopping boom in 2020, fashion and luxury apparel is estimated to record the largest increase between now and 2029, contributing revenues of 21.71 billion euros, followed by footwear and accessories. Overall, the online retail market reached about 33 billion euros last year, with a growth rate of 3% from 2022, and projections indicate that it will touch a value of 51.2 billion by 2027. Looking at service levels, Zara and H&M stand out among the omnichannel players, while Zalando leads online platforms, particularly in return services and despite rising delivery charges. Amazon remains the benchmark for same-day delivery.