Webboh Lab, the first permanent observatory on Gen Z born from the meeting of Webboh with the research institute Sylla, conducted, in collaboration with Farmitalia, a survey to outline-through an online smart poll involving 500 young Italians between the ages of 14 and 17-a picture of the perceptions, knowledge and doubts of the new generations regarding sexuality and contraception in Italy. The results of the survey showed how the very young are strongly exposed to these issues, thanks also to the many information channels available, and how, in general, they would like to experience sex education, that is, with fewer taboos and greater clarity. Going into the details of the data collected by Webboh Lab, among the sources most consulted by respondents at the top are friends (53.4%) and social media (46%); followed by school (43.2%) and the web (40.4%). Family is only in fifth place with 27.6%, while the doctor or counseling center are indicated by only 5.6% of young people. Sex education in school is considered a key issue by the very young. They would like it to be covered more, with particular emphasis on certain aspects: sexually transmitted diseases (importance score: 8.47 out of 10); relationships, affection and partner consent (score: 8.40 out of 10); contraceptive methods (score: 7.81 out of 10); and anatomy of the human body (score: 7.78 out of 10). The Webboh Lab smart pool also found that the way this issue is addressed could be improved through various initiatives. In addition to increased school involvement (score 8.36 out of 10), the main activities identified by respondents were: counseling services (score 7.87 out of 10); confrontations with adults (score 7.59 out of 10); and access to reliable online resources (score 7.49 out of 10). The main sources of information for emergency contraception included: web (25.1%); social media (24.4%); school (15.6%): friends (12.4%); and family (6.9%). In addition, 23.9 percent of young respondents admitted to knowing someone who has used the morning-after pill, while only 8.3% know someone who has used the 5-day-after pill. Thus, the research showed a clear need for a more integrated approach to sex education, involving not only schools, but also counseling services and families.