Zegna has selected New York to present the next part of its worldwide concept, 'Villa Zegna,' going back to "where it all began": creator Ermenegildo Zegna's original home, replicated in a historic Manhattan building on the Upper East Side. For a week (by invitation only), you can immerse yourself in the Piedmontese brand universe. The story of the first voyage to New York will be told on three floors, going through the Zegna Oasis, Ermenegildo's first office, Villa Zegna's dining room, and ultimately a floor dedicated to the brand's collections, complete with a private lounge for selected top clients. There will be tailored shopping sessions with products not accessible in retail stores, as well as exclusive customized versions of the new 'Il Conte' jacket. Zegna will also organize many special dinners throughout the week, bringing together the brand's closest friends, opinion leaders, celebrities, top clients, tastemakers, and the press. The deal demonstrates the fashion house's "robust" commitment to the US market, as described in its most recent financial report. In the first half of the year, the group's revenues increased by 6%, totaling 960.1 million euros.