Jannik Sinner, the South Tyrolean ATP number one ranked tennis player, has broken through the $10 million ceiling in tournament prize money income. Sunday's triumph at the U.S. Open against American Taylor Fritz swelled his coffers by $3.6 million. That added to wins at the Australian Open, Miami, Cincinnati, Rotterdam, and Halle, and all the other 2024 placings, gives precisely the sum of $10.6 million. The prize money already collected by the Italian champion allows him, despite his very young age - he recently turned 23 - to already creep into the top 10 of the most rewarded players of all time. With the U.S. Open, Sinner has surpassed $27.6 million: within a step of Bulgarian Grigor Dimitrov and above a sacred monster of the caliber of Boris Becker (stationary at $25 million, albeit earned in an era when prize money was not as rich as it is today). But this is only a starting point. In fact, technical sponsor Nike has armored him with a 10-year, $150 million contract. And then there are the other sponsors: Head for rackets, luxury brands Gucci and Rolex, Lavazza, Fastweb, Intesa Sanpaolo and, through licensing/merchandising deals, Panini and Pigna. This year, Formula 1, De Cecco, La Roche-Posay and Enervit were added. All this translates into what figures? In the long run, Sinner could approach the high levels reached by Federer, potentially reaching $100 million a year.