More than 7 out of 10 foreign tourists put Italy's BBF products (from the Italian expression “bello e ben fatto”, literally translated as beautiful and well-made) among the driving reasons for their arrival in our country. A percentage that encompasses tourists who are attracted to Italy to discover (or rediscover) their Italian roots. This is revealed by a survey conducted by CNA Tourism and Commerce, CNA Agribusiness and CNA Artistic and Traditional. At the top of the products of attraction for international customers increasingly arriving in Italy, where this year an absolute record of foreign tourists is expected, is agribusiness, followed by clothing, jewelry, typical handicrafts (from ceramics to glass, from wood to alabaster). The value of the knowledge and flavors at the base of Made in Italy represents a magnet, in addition to foreign tourists of (albeit distant) Italian origin, in that order for tourists arriving from Asia (China and Japan mainly), the U.S. and, in Europe, from the United Kingdom, Germany and France.