Italian savings accounts are worth 5,732 billion euros as of the first quarter of 2024, increasing 271 billion (+5%) from the previous year and more than 1,000 billion (+22%) from the end of 2019. If savers accrue an average of approximately 22.5 billion per month over a 12-month period, the monthly saving potential has been around 20 billion since the pre-covid era. It indicates that the storage capacity of families in our country has not been impacted by inflation or the price competition, thereby confirming a trend that has been established for decades. 1,120 billion are held in current accounts. However, savers' conduct has changed significantly: whereas liquidity and deposits were formerly the popular option, a definite shift towards more profitable financial instruments continues in 2024. Investments in equities have significantly outpaced all other categories in terms of percentage value. For example, in March 2024, deposits on the stock market were valued at 29.1%, while liquidity and insurance policies were valued at 27.3% and 19.6%, respectively. This shift demonstrates restored market confidence, albeit there is still a strong preference for low-risk, long-term investments like insurance plans and mutual funds. The Unimpresa Study Center's report reveals that Italian households' savings decisions are characterized by a desire for a higher return and a desire for stability and growth. Diversification is the primary strategy for navigating an uncertain macroeconomic context, which presents opportunities for profit.