"For us, the opening of the store on Madison Avenue in New York is not only a prestigious showcase but marks the new course of Herno". Claudio Marenzi, the president of the company renowned for its ultralight down jackets, aspires to establish Herno as a global brand. This will involve the expansion of the company's product line to include suits and knitwear for men, women, and children. A path that leads to the new store on Madison Avenue, the most desirable street for huge luxury goods. "It is precisely here that we want to show the market and our customers what we have become - says Marenzi - down jackets remain our strong point, but today Herno also means total look with a complete wardrobe, always inspired by the same original philosophy, based on quality, functionality and fair price" Since 2017, Herno has had a historic store in Soho, a popular tourist destination and international crossroads. However, with the inauguration on Madison Avenue, a more affluent neighborhood, the goal is to broaden the variety of clients.