Three agritourism businesses a day have been born in Italy in the past year. This growth is driven by an increasingly qualified offer, starting with tourism related to individual sectors, from oil to wine, from beer to cheese. For wine tourism alone, summer 2024 broke the record of six million nights spent among the vineyards, according to Coldiretti estimates. Another example is paths, which are emerging as a major trend in slow tourism, offering short vacations dedicated to the discovery of Italian territories. Cycleways, horse trails, paths and pilgrimage routes make up a dense network of routes that allow people to explore the country's most hidden corners. But agritourism has also become important for the life of inland and rural areas, places where tourism does not replace local economic activities, mainly agricultural and craft, but complements them and allows through the economic resources produced to better maintain villages and landscapes, protecting against hydrogeological disruption and the risk of depopulation.
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