Italian voice actors are up in arms against the unfair competition represented by Artificial Intelligence. No anachronistic desire to stop technological progress. Rather, clarifies Daniele Giuliani, President of the National Association of Voice Actors, the desire to "defend artistic intelligence" increasingly threatened by Artificial Intelligence: "Art has value, and it is wonderful in its imperfections, even if the markets move in different directions". The dubbing profession is in danger of extinction, the use of reworked voices, even of departed professionals, is rampant. "If ours is still a rule of law," says Giuliani, "it is necessary to intervene otherwise no law will do any good. If this goes on, AI within a few years will blow thousands of jobs in our industry, and millions in so many others, equally involved". The first step, Giuliani says, would serve to heal a "regulatory vulnus" concerning the voice object: "If it were to be considered for all intents and purposes as a biometric data, equal to fingerprints, then misuses would become identity theft and therefore the penalties would be tightened”.