Campania, the top export region in Southern Italy, is particularly exposed to US tariffs due to the importance of the American market for its businesses: in recent years, the US has absorbed approximately 10-12% of regional exports. The Campania agri-food sector, which produces everything from canned tomatoes to wine, pasta, and liqueurs, is the most concerned about the trade war. Indeed, the United States serves as a vital market for various regional specialties, such as canned tomatoes, pasta, olive oil, and PDO cheeses. This was stated by Antonio Visconti, president of Asi Salerno and head of Ficei, the Italian Federation of Industrialization Consortia.

"In the event of new 25% tariffs, our study has estimated that food companies in Campania could see a drop of at least one-fifth in overseas sales. Producers of pasta and canned goods—Campania’s flagship products—are particularly at risk, with potential declines of 20-30% in exports to the U.S., due to American consumers shifting toward cheaper or domestic alternatives. This would result in a revenue loss of between 300 and 400 million euros and a possible reduction in employment of between 7,000 and 8,000 jobs".