The luxury hotel chain Four Seasons and fashion designer Giorgio Armani have collaborated to establish an exclusive event called "The Road to The Giorgio Armani Tennis Classic". This is a doubles tournament series taking place from March to June at several stunning Four Seasons locations, including resorts in the Bahamas, Palm Beach, Cap-Ferrat, and Hampshire in England. Winners will advance to the semifinals and then to the prestigious final event, the Giorgio Armani Tennis Classic—the London tournament that precedes Wimbledon and has borne the designer’s name since 2022. Former world tennis champions Juan Martin del Potro, Venus Williams, Jo-Wilfried Tsonga, and Goran Ivanisevic, all of whom have had high-level careers, will advise the athletes. Each participant, together with the technical staff, will also receive a special Armani outfit kit designed specifically for the event. The experience will culminate in a series of showcase matches at the Hurlingham Club in London from June 24 to 28, one of the most renowned and historic clubs in British tennis, where legends such as Djokovic, Nadal, Murray, Zverev, and Alcaraz have played.