The stars of world tennis are in Rome for the 82nd edition of the Internazionali BNL d'Italia, whose prize money exceeds 8 million euros. It will also be a challenge between luxury and fashion brands. ATP ranking number one Jannik Sinner is brand ambassador for Gucci, which has been supplying him with technical equipment since the 2023 edition of Wimbledon. Ready to do battle with the golden boy of Italian sports are prestigious names, such as Louis Vuitton, Carlos Alcaraz, Alexander Zverev, Casper Ruud, Ben Shelton with his On clothing, Taylor Fritz, as well as Italian nationals Matteo Berrettini, Boss testimonial, Lorenzo Musetti, Lorenzo Sonego and Fabio Fognini among others, athletes linked to EA7 Emporio Armani. Giorgio Armani's premium sportswear brand is also the event's main partner and official technical outfitter. The women's draw also sees the presence of the stars of the discipline, from world number one, Aryna Sabalenka, through Louis Vuitton ambassador, Naomi Osaka, and the face of Dior, Emma Raducanu, to the U.S. Coco Gauff, fresh from the Miu Miu advertising campaign that featured her and who in Rome will wear elegant outfits made by New Balance in collaboration with Miuccia Prada's maison.