Italian companies in fashion, design, beauty, food & wine and tourism will gather May 13-15 within the walls of the New York headquarters of Ita-Italian trade agency on Madison Avenue for the third edition of Italy on Madison. A three-day event during which the agency's headquarters on the Upper East Side will be open to the public and to all those who wish to immerse themselves in the Italian lifestyle, offering an exclusive showcase for the Made in Italy industries, brought together thanks to architects Gilda Bojardi and Paola Navone. For the occasion, Ita's historic townhouse between Madison Avenue and 67th street will be transformed into an Italian home, featuring more than 100 pieces from over 40 furniture brands. Each room will evoke a different aspect of Italian living.Among the 90 participating brands are well-known realities mixed with emerging ones. For fashion, for example, on stage will be names such as Max Mara, Peserico, Marina Rinaldi, L'impermeabile and Athison; for beauty QC Terme, Framesi, Marvis and Davines among others, while for design Armani Casa, B&B Italia, Cappellini, Cassina, De Padova, Flos, Kartell and Poltrona Frau just to name a few.