According to the latest data from the International Labor Organization, women in Italy spend an average of 5 hours and 5 minutes a day on unpaid care work, compared to 1 hour and 48 minutes for men. A disparity that translates into 74% of the total family caregiving burden being borne by women, with direct consequences on employment, health and personal balance. It's not just about caring, cooking or tidying up: care work also includes the invisible management of daily tasks, that "mental load" made up of planning, reminders and family organization. A 2025 Moneyfarm elaboration estimated that if women were paid 9 euros per hour (the average pay of a domestic helper or nanny) just for the extra 3 hours per day compared to men, each would receive about 7 thousand euros gross per year. Extending the estimate to total time spent (more than 5 hours per day), the theoretical value of unpaid care work exceeds 15 thousand euros per woman per year. Applied to an audience of about 12 million women active in family work, this yields a potential economic value of more than 180 billion euros per year: almost 9% of Italian GDP (in 2023 it amounted to 2,128 billion euros), but completely invisible in State budgets.