The value of food and wine tourism increased to 9 billion euros in the first four months of 2025, with food being the first item of holiday spending in Italy and the primary reason for choosing Italy as a vacation destination. The statistics from the beginning of the year, particularly the spring long weekends from Easter to May 1st, demonstrate how important the food and wine legacy is to the Made in Italy holiday experience. The increase in food and wine tourism is supported by thousands of local initiatives, including village festivals, wine roads, and a network of more than 26,000 farmhouses that provide authentic culinary experiences tied to local cuisine. These include sectors such as wine tourism, beer tourism, olive oil tourism, and cheese tourism. The country has 328 recognized PDO, PGI, and TSG specialties, 529 PDO and PGI wines, 5,547 traditional food products, and Campagna Amica, the largest network of farmer-direct sales markets. Its 400 thousand farmers provide tourists with the opportunity to discover up to 1,500 "seals" of agricultural biodiversity: rare and ancient goods that have been spared from extinction and returned to the tables owing to the agricultural world's devotion.