Juventus has unveiled a new shirt sponsorship agreement for the next three seasons. Starting from the 2025/2026 campaign, Jeep — already the club’s main sponsor — will continue to feature prominently on the front of the Bianconeri shirt, while Visit Detroit will appear as a secondary sponsor in domestic competitions only.

The deal with Stellantis, which owns the Jeep brand, is worth a total of €69 million over four seasons: €4 million for the remainder of the 2024/2025 season, €19 million for 2025/2026, and €23 million for each of the following two seasons.

The financial terms of the Visit Detroit deal have not been disclosed. The brand will appear solely in national competitions, as UEFA and FIFA regulations prohibit dual shirt sponsorships in international tournaments. Juventus noted that the agreement includes performance-based incentives and that the fixed compensation is “significantly lower” than the Jeep deal.

According to Calcio & Finanza, the two sponsorships combined are expected to generate around €28–30 million per season for the club.