At the Osaka Expo, the Italy Pavilion is among the most visited. More than 80 institutional and cultural events were organized from April 13 to May 13, with the active participation of more than 120 Italian and Japanese companies. The aim is to promote Made in Italy in a contemporary key, enhancing territories, innovation and industrial synergies. One of the most relevant elements concerns the participation of local governments: 18 out of 20 Italian regions have joined the Italian Pavilion project, designed by architect Mario Cucinella. Every week, one region was the protagonist of a meeting dedicated to foreign investment; the Pavilion served as a platform for more than 30 B2B meetings between Italian and Japanese companies, with tangible results: the Danieli Group signed contracts worth more than 40 million euros; the Japanese company Ebara announced a 6-million investment for the expansion of a plant in Gambellara (Vicenza); the Japanese agribusiness company Kagome, a leader in the sector, confirmed the centrality of its vegetable production in Calabria for the Japanese market. The Italian Pavilion also devoted great attention to cultural heritage: the Japanese public can admire historical works such as the Farnese Atlas, Tintoretto's Portrait of Itō Mancio and Leonardo da Vinci's Atlantic Codex, alongside contemporary creations by artists such as Mimmo Paladino, Jago, Francesca Leone, Giulio Cinti, Oriana Persico and Matteo Ceccarini.