Faced with uncertainties affecting its traditional trading partners - Germany, France and the United States - Italian exports are looking to new destinations. The growth of emerging economies, the expansion of the middle classes and growing urbanization in countries such as India, Vietnam or Saudi Arabia are pushing many companies to diversify. A process also made urgent by domestic factors: in 2024, industrial turnover fell 3.4%, with weak domestic demand and exports down 0.5%, despite the recovery in global trade. According to ISTAT, the hardest hit sectors are manufacturing, while pharmaceuticals, beverages and machinery maintenance are growing. Dependence on markets such as the United States and Germany - which absorb more than a third of exports - is a risk in an unstable geopolitical environment. The most exposed companies are only 0.5% of the total, but they generate 16.5% of exports and operate in strategic high value-added sectors. In response to the challenge, the government has launched an Export Action Plan for non-EU high-potential markets, in synergy with Farnesina, ICE, Sace, Simest and CDP. Target markets include Africa, Asia-Pacific, Latin America and the Western Balkans. Sace estimates 85 billion euros in potential in the new markets, where it is already implementing targeted strategies, such as working with the Metl Group in Tanzania to promote Italian suppliers. Simest is also looking at Central and South America, with a new facilitated facility for productive, digital and green investments. Meanwhile, data for the first quarter of 2025 show signs of resilience in the business fabric, with a low negative balance of firms and growth in corporations. The most dynamic sectors? Professional, scientific and technical services.