The Vespa has become a symbol of Made in Italy, traveling thousands of kilometers around the world each day. The figures demonstrate the scale of the phenomenon: 19 million have been made since April 23, 1946, with sales averaging around 200 thousand pieces per year. Today, the iconic scooter is built in three factories: Pontedera, where it was created and is intended for the European and Western markets (including the Americas); Vinh Phuc, which is located in Vietnam and serves the local market and the Eastern countries; and the Baramati plant, which was established in 2012 and is the source of Vespas for the Indian market. "Its strength? Having kept the same soul while innovating", explains Davide Zanoli, Piaggio's marketing manager. "We were among the first to introduce it in an electric version in 2018, when there were few options on the market. The future? We believe in alternative fuels that allow you to go 50 kilometers on one liter without polluting". In 2006, the Vespa World Club was founded with over 120,000 members coming from 66 countries. At the most recent Vespa World Days rally, more than 30,000 Vespa enthusiasts arrived in Tuscany from Germany, France, the United Kingdom, Spain, Australia, Hong Kong, Mexico, Argentina, the Philippines, the United States, Canada, and Colombia.