If U.S. duties were to hit Italian food and beverages, they would increase Italian sounding business in the United States by nearly €1.1 billion. The forecast is from The European House-Ambrosetti. Today in the U.S., agri-food products that, through names or images, evoke Made in Italy without having been made in Italy gross €7.5 billion a year. That, as a result of duties, would therefore rise by 15%, to €8.6 billion. Possible U.S. duties, the think tank further calculates, could generate a potential reduction of €1.3 billion in Italian food exports, considering both the temporary margin revision effort by Italian companies and the decrease in demand. For Italy, the United States is the second largest food and beverage exporting country after Germany (€10.8 billion). For France, the burden of duties would be €1.1 billion, for Spain €0.7 billion and for Germany €0.5 billion. Fake Made in Italy, however, is not just an American phenomenon. According to The European House-Ambrosetti, for example, on Japanese and Brazilian supermarket shelves only 3 out of 10 products that evoke the Belpaese really come from Italy.