Italy has reduced its greenhouse gas emissions by 26% since 1990, from 522 to 385 million tons of CO₂ equivalent. Between 2022 and 2023 alone, there has been a 7% decline, supported by renewable energy, improvements in energy efficiency, and a gradual transition to less impactful fuels. However, the path to climate neutrality at 2050 remains complex. According to a study by ClimateSeed, a startup active in corporate decarbonization, more than 1.010 billion euros of investment will be needed, including 150-180 billion euros already by 2030. The resources provided by the National Recovery and Resilience Plan (PNRR) and EU funds alone will not be enough. The main obstacles are concentrated in the transport, building and industry sectors, which are still responsible for high emissions. Road transport alone accounts for more than 90% of emissions from the transportation sector, which accounts for 28% of the national total. This is followed by the energy sector (21%) and the residential sector (18%). As part of the European Green Deal and the European Effort Sharing regulation, Italy has committed to reducing emissions from non-ETS sectors by 43.7% by 2030 and achieving climate neutrality by 2050. To hit these targets, it will be crucial not only to increase investment, but also to actively involve businesses, who are called upon to measure, plan and reduce their environmental impact.