According to a study conducted by the University of Pisa's Department of Economics and Management, the live concert sector in Italy generated approximately 4.5 billion euros in 2024. This year, the €5 billion mark is expected to be surpassed. The long summer of live and open-air music has already been kicked off by the indestructible Vasco Rossi, who will travel triumphantly from Turin to Florence, via Bologna, Naples, and Messina, before landing at Rome’s Olympic Stadium — twelve dates with 60,000 spectators each. The season will continue with festivals such as Firenze Rocks, series such as Lucca Summer, and spot concerts such as Bruce Springsteen at the San Siro stadium. All events that earn a significant amount of money. Last year, the Confcommercio Milano Study Center anticipated that Taylor Swift's double Milan date would generate a total economic spin-off of around 180 million euros.