Alfa Romeo becomes the Official Sponsor of Luna Rossa, the legendary vessel symbol of Made in Italy, in anticipation of the 2027 America's Cup, which will be held in Naples. An all-Italian alliance founded on common roots, a desire for innovation, and a competitive spirit. "We share tradition, excellence, and even the color red", stated Max Sirena, Luna Rossa's Team Director. It's more than simply visibility: Alfa Romeo will share its expertise in sophisticated materials, data analysis, and performance, bringing Formula 1 knowledge to the world of sailing. According to estimations, the event might create €690 million in economic impact and more than €1.2 billion in the long run.
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