Amazon Web Services, the Amazon subsidiary that offers cloud computing services on the same platform, has invested nearly 3 billion euros in Italy since 2012 and has decided to invest an additional 1.2 billion euros to open two campuses for data centers in Lombardy. The government has designated this project to be of strategic importance since it would help build digital infrastructure and have substantial job effects. "The choice of Amazon Web Services is one of several indications that Italy has re-emerged as an appealing market for foreign investment, and that it can provide development and growth prospects to large, medium, and small firms, even in the more traditional industrial sectors". Jeff Bezos' digital business venture takes advantage of a government-implemented measure for large foreign investment programs in Italy, which allows for simplified procedures and the identification of a single interlocutor to ensure rapid response times and specific answers.