Fininvest, owned by the Berlusconi family, is in the final stages of selling Monza Calcio. Beckett Layne Ventures, a venture capital firm based in Larchmont, New York, is the likely new owner. Beckett Layne Ventures, founded in 2018, is led by Brandon Berger, a former Chief Digital Officer Worldwide at Ogilvy & Mather. Based on the information available, the operation is said to value Monza at around €30 million, with the group expected to initially acquire 80% of the Brianza-based club before increasing to 100% within a year. Fininvest considers Monza to be a symbolic asset, but it is no longer of paramount importance. For several years, the Berlusconi family's holding company has maintained a well-defined strategy: to rationalize, consolidate, and choose the appropriate investment sectors. Focus has been concentrated on three fundamental components: finance, media, and publishing. The soccer investment was a logical decision under Silvio Berlusconi, as it represented a return to the world of soccer and to Monza, following Milan's significant successes. That passion is no longer present, as the group's founder has passed away. Also, Monza lost 50 million euros last year and was demoted to Serie B.