The investment landscape in Italy is moving along two parallel tracks: on the one hand the attraction for innovation, on the other the solidity of traditional instruments. This is what emerges from a recent survey conducted by mUp Research on behalf of the website Facile.it, which analysed the habits and preferences of Italians in terms of savings and investments. According to the study, around 2 million Italians have decided to bet on cryptocurrencies. The growing phenomenon, however, remains strongly linked to generational and geographical factors. Those investing in digital currencies are mainly young people between the ages of 25 and 34, with an interest 53% higher than the national average. The North East stands out with an above-average propensity of 33%, while a marked gender gap remains: men invest more than twice as much as women in cryptocurrencies (6.9% vs. 2.9%). Despite the growing interest in new financial technologies, the majority of Italians still prefer more established instruments. Out of a total of 21 million people with active investments, life insurance policies remain the most popular: they are chosen by 16.4% of investors, or around 6.8 million Italians. This type of investment is particularly successful in the 45-54 age group, where take-up rises to 21.5%. Pension funds follow, with 6.4 million adherents (15.5%). They are preferred mainly by 35-44 year olds, with a 21.9% take-up rate.