Capri, one of the world's most popular tourist destinations, is aiming to protect urban decorum and the visitor experience. To counter invasive commercial practices, the city's mayor, Paolo Falco, has issued an ordinance dubbed ‘anti-petulance’, which prohibits the insistent promotion of goods and services to tourists. The measure prohibits intermediary activities and street advertising of any kind, including the distribution or display of flyers, menus, maps and other promotional materials. The ban also covers direct approaches to passers-by, whether residents or tourists. Violators risk a fine of up to 694 euros. The decision stems from growing intolerance towards overly intrusive attitudes, particularly in the Marina Grande area, the island's main landing point. “There is a tendency to constantly disturb tourists,” an ice-cream seller told Mattino Cinque News, “and this, as a Capri resident and businesswoman, makes me ashamed. It is a form of continuous pressure that harms the freedom of those who come here to enjoy the island”.