In 2024, nominal spending by foreign travelers in Italy climbed by 4.9%, reaching 54.2 billion, owing to an increase in the number of visitors (3.4%), but it remains around 8% lower than the peak reached in 2019. This is the conclusion drawn from the Bank of Italy's International Tourism Survey. For overnight travelers, the increase in average spending per night (5.9%) more than offset the decrease in average trip duration (6.6 days, down from 6.8 in 2023); the latter, which had increased in the years immediately following the pandemic, is gradually returning to 2019 levels (6.2 days). In real terms, foreign traveler spending in Italy rose by 3.8%. Spending by non-EU travelers increased by 5%, nearly matching that of EU passengers. As a result, the relative shares of overall spending remained constant from the previous year (46.5% for non-EU nations and 53.5% for EU members). Almost half of the increase in Italy's tourist revenue is due to higher spending by German and Spanish visitors, which more than offsets a fall in spending by Austrian and Swiss visitors. Tourist revenue from North America increased less than average: a significant increase in Canadian expenditure was countered by a minor decrease in American spending. Among Asian revenue sources, expenditure by travelers from the Persian Gulf countries (particularly the United Arab Emirates), South Korea, China, and Hong Kong grew, but spending by Israeli visitors decreased dramatically. The surge in revenue from Asia is primarily attributable to the increase in arrivals, which is further amplified by the historically high levels of per capita spending that have been observed among visitors from that region. (Roc)
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