The wedding of Lauren Sánchez and Jeff Bezos in Venice generated $222 million in MIV within 48 hours. Media Impact Value is a proprietary algorithm developed by Launchmetrics that attributes a monetary value to each mention, interaction, and article about a brand on social media, online, and in print. It employs a machine learning approach to assess many aspects such as audience engagement, content relevance, and source authority. It is mostly employed in the fashion, luxury, and cosmetics industries. According to Launchmetrics' analysis, as published by Milano Finanza, the Venetian event had a substantial direct and measurable impact on the communication performance of the participating brands. Dolce&Gabbana generated the majority of the media revenue, with $14.5 million (approximately €12.3 million) in MIV, which is approximately 28% higher than their own fall-winter 2025 show. The Italian fashion brand created the Sophia Loren-inspired wedding gown worn by Sánchez on her wedding day, as well as the styles of Vittoria Ceretti, Kylie Jenner, and Sydney Sweeney. Schiaparelli also did well, with $4 million (about €3.4 million) for the bride's pre-wedding look, Versace with $2.8 million (about €2.3 million) for Kim Kardashian's look, Oscar de la Renta with $2.7 million (about €2.29 million), and Alexander McQueen and Dior with $1.6 million (about €1.36 million) each.