In 2024, Italy witnessed a 5% gain in foreign direct investments, compared to an overall 5% decrease in Europe. This is what the most recent edition of the EY Attractiveness Survey reveals, with 224 announced projects last year compared to 214 in 2023, confirming the country's upward trend. Yet, there is still a lot of work to be done, given that Italy - despite being the fourth largest European economy - is still ranked seventh in terms of attractiveness, with a market share of 4.2% and numbers that are still very small when compared to France (1,025 projects in 2024, but down 14% from 2023), the United Kingdom (853 projects, down 13%), and Germany (608 projects, -17%). Italy is becoming viewed as a reliable country where foreign enterprises may obtain highly qualified human capital and sophisticated capabilities, particularly in the digital and technological sectors. Italy is also acknowledged for its desirable attributes, including a high quality of life, as well as a favorable regulatory environment and a high level of "social peace", which is consistent with other European contexts. Labor costs are also quite low. The United States remains the top investor in Italy, but its market share has declined from 19% to 16%, while European investments are expanding, particularly from Germany, which now accounts for 14% of the total.