According to the Italian Communications Authority, television no longer serves as the primary source of information for Italians. One in every two Italians (52.4%) obtains their news online, with search engines, social media, and newspaper and magazine websites or apps becoming the key sources of information. This marks an historic overtaking of television, which stayed steady at 46.5% (up from 67.4% in 2019). Nevertheless, the transition is not definitive; a survey indicates that television, radio, and print media are still regarded as more trustworthy sources of information than social networks and platforms. Meanwhile, digital platforms have dominated the advertising sector. Their revenues in Italy have increased by 250% in seven years, from €2 billion to approximately €7 billion, helping worldwide companies such as Alphabet, Meta, Amazon, and Netflix. Along with them, the major traditional broadcasters remain, but the power dynamic has evolved. On the publishing front, data indicates a structural crisis in newspapers, with average daily circulation falling to 1.7 million copies (print and digital) in 2024, a 6.7% decrease. However, interest in reading remains high: 11.2 million people read at least one newspaper each day.
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