Following Jannik Sinner's recent victory at Wimbledon and with eyes set on the Milan-Cortina 2026 Olympics, sport is confirmed as a central issue for Italy, not only culturally but also economically. Its relevance was officially sanctioned in 2023, when the Chamber unanimously approved the amendment to Article 33 of the Constitution, recognizing the educational and social value of sporting activity. In this context, one of the lesser-known but particularly significant firsts concerns the sportswear sector. According to a recent report by Area Studi Mediobanca on the Sport&Outdoor industry, Italy ranks first in Europe in terms of turnover in the sporting goods production sector, generating 22% of the turnover of the entire European Union. It thus surpasses countries such as Austria, Germany and France. Our country is also leader in non-EU exports by value, dominating segments such as ski and water sports clothing, sports footwear, gymnastics and athletics items, skates and shotguns. It is second for tennis-related products and winter sporting goods, and third for cycling. Another figure that stands out is the positive trade balance: in 2023 the surplus reached 644 million euros, rising to 848 million euros considering only relations with non-European countries. The United States remains the main outlet market, although any trade barriers could be offset by still-expanding domestic demand and new emerging markets. Mediobanca's analysis involved 82 Italian companies in the sector with a turnover of more than 19 million euros and at least 50 employees. In 2023 these companies generated an aggregate turnover of nearly 11.7 billion euros, up from the previous year, and accounted for 0.15% of national GDP, employing about 50,800 people. While 2024 figures indicate stable growth, forecasts for 2025 are moderately optimistic, with an estimated 3% increase and turnover exceeding 12 billion euros. Among the strengths of Italian companies in the sector are a high level of specialization, a focus on research, and a young workforce with a female presence above the national average.