The retail expansion of fashion designer Antonio Marras does not stop and crosses national borders for the first time. The brand, which from 2022 is part of the Oniverse Group, has opened a flagship in the heart of New York City, at 121 Wooster Street in the Soho district. The boutique covers more than 700 square meters, 400 square meters of which are dedicated to sales, all within a historic 19th-century building with ornate tin ceilings, cast-iron columns, exposed brick walls, and concrete grit floors. The furnishings celebrate 20th-century Italian design. At the entrance is a tribute to Maria Lai, a Sardinian artist beloved by Marras, a site-specific installation created by the creative director. “I've always loved New York, I've always felt at home there and that's how I conceived the boutique: a home where hospitality has priority”, says creative director Antonio Marras. "New York is the city that most resembles me because like me it never sleeps, because it's the place of encounters, interweaving, confrontations, short-circuits, metissages and contaminations. Because people come from all parts of the world, but they keep their love for their origins intact, even after generations".