The first major national portal entirely dedicated to wine tourism is born. Thanks to a multichannel structure, it will be possible to explore wineries, itineraries, events and tailor-made routes, built according to one's profile as a traveler or wine lover. The heart of the narrative will initially be Lombardy , chosen as a launch laboratory to experiment with innovative models of tourism promotion and digital engagement. Each production area in the region will be the protagonist with its own wines, but the goal is to involve other regions as early as 2026 to strengthen the offer and become even more attractive to Italian consumers and foreign tourists. Each winery will have a page, with contact, booking and promotion systems, as well as a reserved dashboard to access best practices and market data.