Born in 1965 in Crodo, in the mountains of Piedmont, Crodino has become a Made in Italy icon in sixty years: a non-alcoholic aperitif capable of bringing together all ages, from grandmothers to teetotalers, without ever changing taste, shape or identity. Sober, sparkling, and reassuring, it has been able to resist trends while remaining true to itself. After a season of international success and memorable advertising campaigns in the 1980s, today the “blond drink that makes the world go crazy” is preparing to conquer the United States as well. Campari Group, which owns the brand, has started distribution in seven U.S. states to turn a national symbol into a global ambassador of Italian taste. Seven U.S. states are involved in the first phase of distribution, including California, Texas, New York, Florida and Illinois, key squares to sound out the potential appeal of the product, where it is presented as “The Italian Non-alcoholic Spritz”, in line with the global boom in low-alcohol and alcohol-free drinks. But if the market looks ahead, memory remains firmly anchored in Crodo, at the foot of the Alps, where Crodino was born thanks to a secret recipe based on fifteen ingredients, left to mature for six months in oak barrels. For decades the 10 cl bottle, with the name of the village engraved on the glass, has been a symbol of local identity and industrial pride. In 2023, for logistical, production and optimization reasons, Gruppo Campari moved production to Novi Ligure, in the province of Alessandria, transforming the Alexandria plant into a state-of-the-art hub. In Crodo, however, tradition is not dead: the former production site was taken over by the Danish multinational Royal Unibrew, which now produces historic soft drinks such as Lemonsoda, Oransoda and Tonic there, ensuring employment and production continuity. On the occasion of Crodino's 60th anniversary, Crodo Mayor Pasquale Folchi promoted a series of events to celebrate the unbreakable bond between the community and its aperitif. The product is no longer made there, but its spirit remains: a symbol of an Italy capable of innovating without betraying its roots.